LinkedIn Strategy | Campaign Planning | Recruitment Communications
FIU BOLD / PSMEPM LinkedIn Campaign
Developed and supported an organic LinkedIn campaign for FIU's Professional Science Master's in Environmental Policy Management program. The campaign strengthened program visibility through strategic posts, event recaps, recruitment messaging, and performance tracking.
Key results or insights
- 11 strategic posts
- 5,058 impressions
- 520 clicks
- 173 page views
LinkedIn strategyCampaign planningRecruitment messagingStakeholder communicationPerformance reporting
Read case studyBrand Strategy | Consumer Research | Campaign Planning
Lululemon Men's Growth Campaign
Created an evidence-based campaign strategy to increase men's awareness, purchase intent, and confidence for Lululemon. The project used South Florida as a pilot market and included survey research, competitive analysis, message testing, SMART objectives, tactics, and an evaluation plan.
Key results or insights
- Survey of 60 qualified men ages 18-34
- South Florida pilot market
- Instagram audit of Lululemon and Alo
- Purchase confidence strategy
Consumer researchSurvey analysisBrand strategyMessage testingCampaign evaluation
Read case studySocial Media Analytics | TikTok Strategy | Competitive Analysis
Lululemon vs. Alo TikTok Comparative Analysis
Completed a nine-week comparative analysis of Lululemon and Alo Yoga's TikTok performance. The project evaluated follower growth, posting consistency, engagement, total interactions, and content strategy to determine how each brand used TikTok differently.
Key results or insights
- Nine-week TikTok analysis
- Alo gained 44,500 followers
- Lululemon remained at 1.4M followers
- Alo showed stronger platform momentum
TikTok analyticsCompetitive analysisKPI reportingContent strategyAI-assisted analysis validation
Read case studyInstagram Strategy | Student Engagement | Global Learning
FIU Global / COIL Instagram Campaign
Supported a summer Instagram campaign for FIU Global focused on increasing awareness of Collaborative Online International Learning (COIL) and study abroad opportunities. As Account Executive, I helped plan and present weekly content, refine campaign messaging, and support visual storytelling for student and faculty audiences.
Key results or insights
- Account Executive role
- Two Instagram posts planned per week
- Promoted COIL and FIU Global Study Abroad
- Featured COIL Director Jeanette Smith as a campaign ambassador
Instagram strategyContent planningVisual storytellingClient communicationStudent engagement
Read case studySports Business | Fan Experience | Location-Based Entertainment
Inter Miami / Plaza de La Familia Fan Experience
Created an immersive fan experience concept for Inter Miami designed to strengthen long-term local loyalty beyond star-player attention. The project centered on community belonging, Miami culture, bilingual accessibility, and matchday engagement through a proposed fan plaza at Miami Freedom Park.
Key results or insights
- Developed Plaza de La Familia concept
- Focused on shifting the story from "Messi's club" to "Miami's club"
- Included projection mapping and spatial audio
- Created Legacy Wall fan activation concept
Sports business strategyFan experience designLocation-based entertainmentBilingual accessibilityCommunity storytelling
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