About
A Miami-based strategic communications and marketing professional focused on audience insight, storytelling, and measurable strategy.
I am Gabriel Brito, a Miami-based strategic communications and marketing professional with an M.S. in Mass Communication — Global Strategic Communications from Florida International University. My background includes campaign strategy, public relations, social media analytics, content planning, audience research, and AI content evaluation.
My work is shaped by a mix of research, storytelling, and performance thinking. I am interested in how brands build trust, how audiences respond to content, and how strategy can turn ideas into measurable communication outcomes.
My portfolio includes client-facing campaign work through FIU BOLD Agency for FIU programs, along with brand, audience, and social media research projects involving Lululemon, Alo Yoga, and Inter Miami CF. Across these projects, I have developed campaign plans, social media audits, content calendars, performance reports, fan experience concepts, and strategic recommendations.
I am especially interested in opportunities across strategic communications, marketing, public relations, digital content, audience strategy, and sports communications. My perspective on sports is also shaped by 15 years of competitive basketball and later coaching experience, which gave me firsthand exposure to team culture, leadership, athlete development, and fan engagement.