GB

Miami, Florida

Gabriel Brito

Strategic communications professional focused on digital campaigns, social media analytics, and brand storytelling.

I am Gabriel Brito, a Miami-based strategic communications professional with experience in public relations, campaign planning, social media strategy, and AI content evaluation. My work connects audience research, content strategy, and performance insights to help brands and organizations communicate with more clarity, purpose, and measurable impact.

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Illustrated professional portrait of Gabriel Brito

Featured work

Campaigns, analytics, and strategy work built around audience insight.

A selected look at Gabriel's work across recruitment communications, brand strategy, competitive social media analysis, global learning, and fan experience.

LinkedIn Strategy | Campaign Planning | Recruitment Communications

FIU BOLD / PSMEPM LinkedIn Campaign

Developed and supported an organic LinkedIn campaign for FIU's Professional Science Master's in Environmental Policy Management program. The campaign strengthened program visibility through strategic posts, event recaps, recruitment messaging, and performance tracking.

Key results or insights

  • 11 strategic posts
  • 5,058 impressions
  • 520 clicks
LinkedIn strategyCampaign planningRecruitment messaging
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Brand Strategy | Consumer Research | Campaign Planning

Lululemon Men's Growth Campaign

Created an evidence-based campaign strategy to increase men's awareness, purchase intent, and confidence for Lululemon. The project used South Florida as a pilot market and included survey research, competitive analysis, message testing, SMART objectives, tactics, and an evaluation plan.

Key results or insights

  • Survey of 60 qualified men ages 18-34
  • South Florida pilot market
  • Instagram audit of Lululemon and Alo
Consumer researchSurvey analysisBrand strategy
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Social Media Analytics | TikTok Strategy | Competitive Analysis

Lululemon vs. Alo TikTok Comparative Analysis

Completed a nine-week comparative analysis of Lululemon and Alo Yoga's TikTok performance. The project evaluated follower growth, posting consistency, engagement, total interactions, and content strategy to determine how each brand used TikTok differently.

Key results or insights

  • Nine-week TikTok analysis
  • Alo gained 44,500 followers
  • Lululemon remained at 1.4M followers
TikTok analyticsCompetitive analysisKPI reporting
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Capabilities

A practical mix of strategy, storytelling, and performance thinking.

Strategic communications
Public relations
Campaign planning
Social media analytics
Audience research
Brand storytelling
AI content evaluation
Sports and fan experience strategy

Open to opportunities

Strategic communications, social media strategy, and campaign work.

Gabriel is based in Miami and interested in opportunities connected to public relations, brand storytelling, sports business, and AI-assisted content evaluation.

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