LinkedIn Strategy | Campaign Planning | Recruitment Communications
FIU BOLD / PSMEPM LinkedIn Campaign
Developed and supported an organic LinkedIn campaign for FIU's Professional Science Master's in Environmental Policy Management program. The campaign strengthened program visibility through strategic posts, event recaps, recruitment messaging, and performance tracking.
Overview
As part of FIU BOLD, Gabriel supported a LinkedIn campaign for the Professional Science Master's in Environmental Policy Management program. The work centered on making the program feel more visible, active, credible, and easier for prospective students to understand.
Challenge
The program had strong academic value, but limited recognition beyond FIU and a growing digital presence that needed more consistency. The communications need was to improve visibility, strengthen recruitment signals, and show a clearer connection between the program and career-oriented environmental policy opportunities.
Strategy
The campaign used consistent LinkedIn content, program storytelling, event recaps, and recruitment-oriented messaging to help the page feel established and current. The strategy emphasized applied environmental leadership, FIU credibility, career pathways, and audience actions that could deepen interest.
Execution
The team created strategic LinkedIn posts, polished event recap content, updated recruitment materials, and monitored performance across impressions, clicks, page views, and followers. Gabriel contributed account executive work, analysis, and campaign summary reporting.
Results / Insights
Across 11 organic posts, the campaign generated 5,058 impressions, 520 clicks, 173 page views, and 17 new followers. The strongest campaign takeaway was that modest posting volume still produced meaningful visibility and audience intent when the content was consistent and strategically framed.
Next